Optical Wholesale Software - B2B Distribution

inventory_2 Wholesale & Distribution

The Best Software for Optical Wholesalers

Our optical wholesale platform by PixoBots is one of the best wholesale management platforms for Frames, Sunglasses, Spectacle Lenses, Contact Lenses, contact-lens care products and accessories — with full control over your inventory using barcode and QR-code tracking.

Intuitive enough for non-technical roles, it gives owners clear visibility into product and sales performance, and lets you schedule and manage discount policies to distribute targeted promotions to the right customers — effortlessly.

From client onboarding to global shipping, every step of your distribution runs on one connected system — reducing manual work, preventing stock-outs, and giving you the numbers to grow with confidence.

2008

Trusted Since

B2B

Client Portal

Barcode Control

Multi

Warehouse

Wholesale sales and product performance analytics

Product & Sales Insight

Decisions Backed by Data

workspace_premium Why Distributors Choose Us

Built for the Way You Distribute

Powerful where it counts, simple enough for every role on your team.

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Total Inventory Control

Full command of frames, sunglasses and lenses with barcode / QR-code tracking, sticker printing and low-stock alerts across every warehouse.

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Full Business Visibility

Give owners a clear, real-time view into product and sales performance — spot best-sellers, slow movers and margins at a glance.

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Flexible Discounts

Schedule and manage discount policies, then distribute targeted promotions to specific clients or tiers — no spreadsheets required.

apps Core Modules

Everything a Distributor Needs to Scale

A complete B2B toolkit — from client portal to global shipping — in one integrated platform.

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B2B Client Portal

Automated onboarding where wholesale clients browse catalogs, place bulk orders and track status 24/7.

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Bulk Order Management

Handle high-volume orders with ease — bulk carts, backorders, partial fulfilment and one-click reorders.

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Dynamic Pricing Tiers

Set volume discounts and client-specific pricing tiers that apply automatically at checkout.

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Multi-Warehouse Sync

Real-time inventory synchronised across multiple warehouses and branches from a single dashboard.

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Barcode / QR Inventory

Full control over frames, sunglasses and lenses with barcode / QR-code tracking and sticker printing.

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Discount & Promotions

Schedule discount policies and push targeted promotions to the right clients at the right time.

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Sales & Product Analytics

Clear visibility into product and sales performance so owners can act on real numbers, not guesswork.

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Shipping & Logistics

Manage shipping, logistics and fulfilment across regions from one connected, trackable system.

Product Catalog

Manage frames, sunglasses, spectacle & contact lenses, care products and accessories in one catalog.

insights Analytics & Reporting

Wholesale Analytics Built for Eyewear

Generic B2B dashboards do not understand frames. Ours report on the attributes eyewear distributors actually buy, price and forecast against — brand, model, shape, colour, size, collection and season.

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Sell-Through by SKU

See which frames actually move — sell-through rate per model, shape, colour and size, compared across collections and seasons.

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Margin by Brand & Tier

Track true margin per brand, collection and customer pricing tier, so discounting decisions are made with the numbers in front of you.

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Ageing & Dead Stock

Surface slow movers and ageing inventory early — the biggest hidden cost in eyewear distribution — and act before a collection is written off.

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Customer & Reorder Patterns

Understand what each retail client buys and how often, so reorder prompts, promotions and rep visits land at the right moment.

What eyewear wholesalers measure

Wholesale analytics for eyewear only helps if it reports on the way the product is really structured. Every report in the platform can be filtered by the attributes that define a frame or lens, then exported or scheduled to the people who need it.

check_circle Best-sellers and slow movers by brand, model, shape, colour and size
check_circle Sell-through and stock cover per collection, season and warehouse
check_circle Gross margin by brand, product category and customer pricing tier
check_circle Ageing stock and reorder points, with low-stock alerts per location
check_circle Client-level buying patterns, order frequency and average order value
check_circle Sales performance by rep, territory, branch and distribution channel

From report to decision

Numbers only matter if they change what you do next. Because analytics, inventory, pricing and the B2B client portal all run on one system, an insight becomes an action without exporting anything.

Spot a slow-moving collection and schedule a targeted discount to the tiers most likely to buy it. See a client's reorder cycle slipping and prompt the rep. Watch one warehouse run short and transfer stock before the order arrives.

Owners get the high-level view; buyers, sales and warehouse teams each get the slice of it they need.

tune Tailored to Your Business

Every Distributor Is Different

Our wholesale platform is highly configurable — from pricing rules and warehouse structure to catalog and integrations. Tell us how you operate and we'll put together a plan and quote built around your business.

Ready to Streamline Your Distribution?

See how our optical wholesale software connects your clients, warehouses and head office — book a free, no-obligation demo with our team today.

Explore related services

arrow_forward Our Products & Platforms arrow_forward OptoSoft — Optical Retail Software arrow_forward Custom Software Development arrow_forward Enterprise Software Solutions arrow_forward E-Commerce Development

help_outline FAQ

Frequently asked questions

What is optical wholesale software? expand_more

It is a B2B platform for frame, sunglass and lens distributors. PixoBots' solution handles bulk ordering, tiered pricing, multi-warehouse inventory and sales analytics, so wholesalers serve retail customers efficiently at scale.

Does it support tiered and customer-specific pricing? expand_more

Yes. You can set price tiers, volume discounts and customer-specific rates, so each buyer automatically sees the right pricing at checkout and in quotes.

Can it manage multiple warehouses? expand_more

Yes. Inventory is tracked across warehouses with barcode and QR support, stock transfers and real-time availability, so every order is fulfilled from the optimal location.

How does it help distributors sell more? expand_more

Built-in analytics reveal top products, buyer trends and margins, while bulk ordering and one-click reordering shorten the sales cycle and cut manual work.

What are the best wholesale analytics for eyewear? expand_more

The analytics that matter most in eyewear wholesale are sell-through rate per SKU, margin by brand and customer tier, ageing or dead stock, and reorder patterns per client. What makes them useful is being able to filter by the attributes that define a frame - brand, model, shape, colour, size, collection and season - rather than a generic product code. PixoBots' wholesale platform reports on all of these from the same data that runs your inventory and pricing.

What is the best wholesale software for eyewear brands? expand_more

The right wholesale software for an eyewear brand handles what general B2B tools miss: frame attributes such as shape, colour and size, spectacle and contact-lens catalogues, barcode or QR stock control across warehouses, customer-specific pricing tiers, and sell-through analytics. PixoBots' optical wholesale platform covers all of this in one system and is configured around how your distribution actually operates, so it fits your pricing rules, warehouse structure and catalogue rather than forcing a change.