OptoSoft: Optical Software for Retail, Wholesale & Labs
PixoBots builds and runs OptoSoft - optical software that unifies point-of-sale, frame and contact-lens inventory, prescriptions, patient CRM and analytics for optical stores, optometry practices, eyewear chains and lens distributors. One connected system, from a single dispensary to a national chain.
Our optical software capabilities
- Optical POS & tax-compliant billing
- Frame, sunglass & contact-lens inventory with barcodes
- Prescription (Rx) capture & patient records
- Patient CRM, reminders & targeted offers
- Multi-store & head-office control with role-based access
- Wholesale & multi-warehouse distribution
- Real-time reports, dashboards & analytics
- Documented REST API for connecting your own systems
What we deliver
Retail POS
Run the store counter - billing, frames, lenses, prescriptions and patients in one screen, from a desktop, tablet or phone.
Wholesale distribution
B2B bulk orders, tiered pricing and multi-warehouse stock for frame and lens distributors.
Prescriptions & patients
Capture Rx, track patient history and send reminders that bring customers back.
Inventory & analytics
Barcode/QR stock control across locations with dashboards that show what sells.
Explore related services
The OptoSoft product family at a glance
OptoSoft is one browser-based system made of connected modules rather than separate products you have to stitch together. The counter module is a touch-screen optical POS that works with barcode scanners or a phone camera, prices a whole job from frame, lens and coatings, handles returns and exchanges, and prints or messages a tax invoice from a template carrying your logo and store terms.
Behind the counter sit the patient and clinical records - spectacle and contact-lens prescriptions with SPH, CYL, AXIS, ADD and PD, case history, and eye examination findings such as visual acuity, refraction and intraocular pressure. Inventory tracks frames, lenses and accessories by brand, SKU and barcode, prints labels, raises supplier purchase orders from low-stock alerts and moves stock between branches. The customer side covers appointment booking with confirmations, WhatsApp delivery of invoices, prescriptions and order-ready updates, SMS campaigns, a loyalty points programme with membership tiers, and post-purchase feedback.
Who OptoSoft fits - and where it does not
OptoSoft is built for retail-led eye care: independent optical shops, optician practices, eyewear and contact-lens stores, multi-branch chains, and the in-house optical counter of an eye clinic. If your day is dispensing, billing, stock and patient recalls, it is designed around exactly that work.
It is deliberately not a coded clinical EHR. It records insurance details, splits a bill into insurer and patient portions and generates the claim form, but it does not assign ICD-10 or CPT codes, transmit claims electronically or integrate OCT and fundus imaging. Practices that depend on those run OptoSoft alongside their clinical system for the dispensary, rather than instead of it.
How one customer visit flows through the system
A typical visit starts with the patient record: registration or lookup, then the eye test and prescription saved against that visit. At the counter the optician selects a frame and lens, the POS links the sale to the prescription, and the customer can pay by cash, card or UPI - including a part payment while lenses are being made and the balance on collection.
Stock is deducted by the sale itself, so inventory stays accurate without manual updates. When the order is ready, a WhatsApp message tells the customer; later, recall reminders based on the prescription date bring them back for the next eye test. Every step lands on the same customer file, so any branch can see the full history.
Plans, regional editions and switching over
OptoSoft runs in Chrome, Edge or Firefox on Windows, macOS, Android and iOS, so there is no installer, no licence tied to one counter PC and no store-by-store update process. A free plan covers customer records and prescription management; POS billing, inventory, multi-store and CRM are on the paid plans, priced per store with no per-user fees. Regional editions handle local tax rules, such as GST billing in India and VAT invoicing in the UAE and Saudi Arabia, and the interface is available in nine languages including right-to-left Arabic.
Moving from an older system usually comes down to three exports - the product catalogue, the customer list and prescription history - plus a stock count on cutover day. Clean up duplicate customers and retired frame codes before import, and run the demo on your own data so staff see familiar products and prices before they switch.
See OptoSoft in action
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